Blue Paradise Dairy

We are members of two local market's for 2021 - 2022

Harrison - Saturday's 7 am-Noon

Jasper Market Friday's 1 pm - 5 pm

Welcome to Blue Paradise Dairy

JSW Farms & Goat Dairy           

Farm fresh pork, Goat's milk soap, Raw milk, Free-range eggs, & Honey.


We are located in Northern Arkansas

An Ozark valley we call Paradise.

So Glad you have found us!

Established 2012

Respect the Rooster Blog

The High Cost of Cheap Food!

Posted on January 4, 2022 at 10:25 AM


This year American consumers will spend 10% of their household disposable

income on food – a lower percentage than any country in the world. As

Americans, we are told that cheap and abundant food is the backbone of a

thriving economy. The fact is that cheap food often comes at a cost that is often

not reflected in the supermarket price tag. Farming communities struggle. The

environment suffers. And our overall public health gets compromised when price

takes precedent over quality and safety.

Why is U.S. food so cheap?

We can attribute much of our cheap food to the large expansion of industrial

agriculture over the last 50 years – a system that substitutes fossil fuel energy,

chemicals and capital for labor and management. Larger farms operate on lower

labor costs and are able to take advantage of large-scale economies that

produce more for less. The U.S. government offers many incentives, such as tax

breaks and subsidies, which favor large farms with little diversity. As large-scale

agriculture has expanded, so has concentration and consolidation within the food

industry. In the Midwest, four firms now control the processing of a variety of farm

products (corn, soybeans, beef, etc) that thousands of farmers produce.1

Because agribusiness and food retailers encourage farmers to produce a limited

range of crops to simplify their marketing and distribution operations, different

regions of the U.S. specialize in a limited number of crops and livestock. As a

result, the majority of food sold in the typical grocery, convenience and superstore must be shipped to reach market. A 2001 study found that the average

Midwestern meal travels 1,518 miles to get from producer to consumer. 2

The Social/Economic Costs

Every year the U.S. loses thousands of farmers to a food system in which they

are not paid an adequate price for what they produce. Between 1993 and 1997

the number of mid-sized family farms dropped by 74,440. Farmers have been

urged to “get big or get out.” Now just 2% of U.S. farms produce 50% of

agricultural product sales. 3 Although commodity prices for corn and soybeans,

adjusting for inflation, are considerably lower than in the 1970s, the price of food

has continued to rise with inflation. From 1989 to 1999 consumer expenditures

for farm foods rose by $199 billion, 92% of which can be attributed to the

marketing costs of agribusiness and food companies. These expenses include

transportation, packaging, labor and inputs used to sell food products.Meanwhile,

the farmer only gets 20 cents of each dollar spent on food, down from 41 cents

back in 1950. Unable to capture more of the food dollar, farmers are stuck in a

vicious cycle to produce high volumes of cheap commodities with a low profit

margin. When we lose farmers and farm families we also lose farmland.

Encroaching urban areas drive up the real estate value of farms located on the

fringe. More than 6 million acres of rural land, an area the size of Maryland, were

developed between 1992 and 1997, often on the nation’s best farmland.5 With

the loss of food/fiber producing capabilities the country also loses wildlife habitat

and the aesthetic qualities of America’s rural countrysides – all costs that are

unquantifiable and irreplaceable.

Environmental Costs

The corn and soybean crops that dominate the Midwest often cause soil loss and

impair water quality through the leaching and runoff of fertilizers and pesticides.

The ecosystem in the Gulf of Mexico is ailing from a growing zone of low oxygen

caused by excessive nitrogen from fertilizers on cropland upstream. This

phenomenon, a hypoxic zone the size of New Jersey, affects the communities

and fishermen that live by and work on the Gulf of Mexico. 6 Eighty percent of all

the corn grown in the U. S. goes to feed livestock, poultry and fish. Access to

inexpensive corn and soybeans has facilitated the rapid growth of large-scale

confined animal feeding operations (CAFOs) that feed a domestic and

international appetite for cheap meat. The U.S. protein industry (swine, poultry,

beef and dairy) generates an estimated 2 trillion pounds of manure a year7 and

can have significant impacts on the environment, threatening neighboring

waterways and air quality with potentially noxious fumes.82003




Billions of gallons of petroleum fuel are required annually for the trucks that

transport food across the United States.9 This does not include fuel used by

trains, barges or planes that also transport food products. U.S. taxpayers pay the

price through subsidies to our roads and highways, more dependence on

imported oil and increased fossil fuel emissions that contribute to environmental

problems like smog and climate change.

Public Health Costs

A number of emerging public health concerns have resulted from the production

and processing of food that is increasingly concentrated and automated. Many of

the country’s CAFOs add antibiotics to livestock feed. An estimated 70% of all

antibiotics in the U.S. go into healthy pigs, poultry and cattle to increase animal

weight and to minimize disease risks associated with the large numbers of

animals within one complex.10 A growing number of studies show that routine

use of antibiotics can encourage the growth of antibiotic resistant bacteria which

can make treating human bacterial diseases more difficult and potentially life

threatening. Today’s centralized systems for meat production and processing are

more susceptible to large-scale contamination by food borne pathogens. Food

recalls are increasing. The largest food recall in U.S. history took place in

October 2002, when the country’s second largest poultry producer recalled 27.4

million pounds of fresh and frozen poultry products after an outbreak of listeriosis

killed 20 people and sickened 120 others.11 While cheap food is plentiful, it is not

necessarily healthy – over half of U.S. citizens are considered overweight. 12

Currently, the United States is plagued with an epidemic of chronic diseases

associated with over-consumption (obesity, diabetes, cardiovascular disease,

and certain cancers) that health professionals attribute to both a decline in

physical activity and an abundance of products high in animal fat and refined

carbohydrates and low in fiber. Additionally, cheap food has not eliminated

hunger. Using U.S. Department of Agriculture’s conservative definitions, 5.6

million adults and 2.7 million children in the US are hungry.13

Winners and Losers in the Cheap Food Game

Cheap food, rather than fostering a food system that benefits the general

American public, has promoted an increasingly industrialized agriculture.

Expanding national and multinational food companies that purchase cheap

commodities continue to increase their profits. Meanwhile, farmers and rural

communities in the United States do not benefit. A health care system, taxed with

an epidemic of diet related diseases, does not benefit. And the environment

certainly does not benefit. But there are other ways to fill America’s dinner plate.

Regional food systems that support the local production and processing of farm

products grown in environmentally sensible ways are emerging throughout the

country. These systems take out the “middle men” and put the profits back into

the pockets of the farmers and communities they support. Farmers markets,

Community Supported Agriculture farms, restaurants featuring locally produced

foods, and "Buy Local" campaigns give consumers the choice to buy food that is

not only affordable, but benefit farmers, the natural environment and local


1 Hendrickson, M. and W. Heffernon (2002). “Concentration of Agricultural Markets,” Department

of Rural Sociology - University of Missouri. February.

2 R. Pirog et al (2001).

3 USDA (1997). Census of Agriculture

4 USDA Economic Research Service

5 American Farmland Trust (2002). “Farming on the Edge.” Online at:

6 D.A. Goolsby and W.A. Battaglin (2000). “Nitrogen in the Mississippi Basin-Estimating Sources

and Predicting Flux to the Gulf of Mexico,” USGS Fact Sheet, 135-00. December. Online at:

7 Environmental Defense (2002). “Scorecard - Animal Waste from Factory Farms.” Online at:

8 USEPA (2001). “Environmental Assessment of Proposed Revisions to the National Pollutant

Discharge Elimination System Regulation and the Effluent Guidelines for Concentrated Animal

Feeding Operations,” EPA-81-B-01-001. January.

9 Ibid.

10 Mellon M. et al. (2001). “Hogging It: Estimates of Antimicrobial Abuse in Livestock,” Union of

Concerned Scientists. Cambridge, MA.

11 Abboud, L. (2002). “Fatal Strain of Bacteria Traced To Pilgrim’s Pride Meat Plant,” Wall Street

Journal, October 16.

12 Center for Disease Control (2002). “U.S. Obesity Trends from 1985 to 2000.” Online at:


Institute for Agriculture and Trade Policy 2105 First Avenue S. Minneapolis, MN 5

For more information on IATP’s work on cheap food and related topics, go to

Institute for Agriculture and Trade Policy 2105 First Avenue S. Minneapolis, MN 55404

(612) 870-0453

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